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Viva Magenta! Pantone Color of the Year 2023

Andrea Fellman

Posted on November 24 2022

Magenta color of the year


If there is one thing we look forward to each year, it is the Pantone Color of the Year, and we could not be more thrilled with Viva Magenta as color of the year for 2023! The selection of the Color of the Year is based on trend forecasting and color analysis, and is intended to reflect the mood and sentiment of the year ahead. 

Viva Magenta is a vibrant and energetic shade that combines elements of both red and pink. These qualities can make it feel feminine and powerful, and it is certainly a color that could be used to make a bold fashion statement this year!

"This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. 

PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all."  - Pantone

You can shop our online store by color and we have plenty of sweaters, dresses, handbags and accessories all within the Viva Magenta family! 

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